How to Use Inbound Content Marketing "Process" to Generate Sales Leads for your small business
We took some notes on this video about content marketing. We hope you enjoy Seab RedFearn's process for how he uses Inbound Marketing for his agency. How To Use Inbound Content Marketing To Generate Sales Leads.
Tools for Inbound Content Marketing
Create your buyer persona bible
Research tools: Research tools: Google, job descriptions, company data, surveys
Keyword & content opportunity research
Research tools: Ahrefs, SEMRush, Google Search Console, Answerthepublic.com, Uber Suggests
Creating your content calendar
Tools used: Lucid Chart, Google Docs
Create, publish and monitor your assets
Tools used: Shopfiy, Wordpress, Joomla, HubSpot, Google Analytics, HotJar
Inbound content optimized for SEO, collect email (exit intent)
Create a content calendar (when, who, what)
Create, publish, monitor
Be patient (6-9 months)
ahrefs.com (keyword search tools)
Under 20 (difficulty), look at related terms
AnswerThePublic.com
WriterAccess.com ($100-$700) length
www.neilpatel.com/ubersuggest/
Inbound Marketing Content Planning Spreadsheet
Example of Lucid Chart for Inbound Marketing
Inbound vs. Outbound
Inbound
Blogging
Video
Social media marketing
Advanced content
SEO
Paid advertising
Marketing Automation
Outbound
Television
Radio advertising
Print advertising
Telemarketing
Direct mail
Outdoors advertising (billboards)
Key questions you should be asking yourself during content marketing.
Who are they?
What are their pain points/challenges on a day to day basis?
How do they measure success (finance, lead generation, conversion)?
What jobs/tasks are they doing at work and home?
3-5 touchpoint before a purchase decision is made
NBS - Never Be Selling
ABC - Always Be Helping
Define your Buyer Persona (detailed profile of someone you want to work with)
COVER YOUR BUSINESSES BLINDSPOTS IN JUST 5 MINUTES
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